Promotional Plan

 

 

CULTIVATING AN INTERNATIONAL SPIRIT

 

Promotion for the 2012 edition of FIERAGRICOLA is focused on internationalization in order to attract international visitors from:

 

- the main European countries

 

(Scandinavia, Great Britain, Ireland, Holland, Belgium, France, Germany, Switzerland, Portugal, Spain, Slovenia, Croatia, Serbia, Bosnia Herzegovina, Macedonia, Montenegro, Ukraine, Poland and Hungary) 

 

- world-wide

 

(above all Brazil, Venezuala, Panama, El Salvador, Bolivia, Columbia, Mexico, Peru, Argentina, Tunisia, Morocco, Syria, Algeria, Egypt, Jordan, Lebanon, Turkey, Israel, Palestine, India, Sri Lanka, Bangladesh, Singapore, Malaysia, Vietnam, Cambodia, Indonesia, Brunei, Myanmar, Philippines, Laos, Thailand, Russia, China and Australia)

 

 

Promotional tools employed are as follows:

 

  • Press and special releases in the main sector publications and magazines
  • Advertising through the web and the new media
  • Direct marketing with invitations and customized ideas for Italian and international visitors
  • Promotional stands at the main international events in the sector
  • Advertising pages in the main Italian and international sector magazines
  • Organisation of official international delegations
  • Partnerships for promotion with the main European sector exhibitions
  • Web Site and newsletters