The quickening pace of internationalization at Fieragricola, 113th international event for the agricultural sector, scheduled to take place at Veronafiere from 31 January to 3 February 2018.
'Thanks to the collaboration between Veronafiere and its network of representatives, the ICE (Italian Institute for Foreign Trade), FederUnacoma and to meeting the demands of exhibitors – explains the President of Veronafiere, Maurizio Danese – 32 countries have been identified worldwide on which to focus incoming activities, in the awareness that an increase in exports in various fields of livestock farming, mechanization and technologies for vineyards and orchards will be able to develop not only in Europe but also in Africa, Asia and South America'.
The 32 countries
The following countries have been selected for incoming activities in Europe: Germany, Poland, Ukraine, Turkey, Spain, Russia, Czech Republic, Hungary, Austria, Balkan countries, Romania and Moldova. In Africa: Ethiopia, Ghana, South Africa, Mozambique, Algeria, Tunisia, Morocco, Egypt and Kenya. In South East Asia: Vietnam, Thailand and South Korea. In South America: Argentina, Chile and Colombia. In Asia: Iran, Israel, Turkmenistan, Kazakhstan and Uzbekistan.
The B2Meet platform
'B2Meet' has been created to facilitate meetings. This free matching online platform will be activated before the event starts, allowing all the key players of the event (exhibitors, buyers and Italian and foreign visitors) to get in touch, organise their business appointments at Fieragricola in advance, and optimize their time.
On an operational level, Veronafiere will invite exhibitors to enter the B2Meet section in the reserved area and fill in specific fields of business.
The online matching service will be provided at Fieragricola for the livestock farming sector. For the agricultural mechanization sector, FederUnacoma (the association representing agricultural machinery manufacturers, who are partners of Veronafiere) will contact exhibitors to take part in the B2B meetings that they organise.